Food product packaging is a bit different than any other type of packaging. If you have a new food products idea one of the first things you will need to learn is how to package food.
The food packaging process plays several vital roles in the product of food. Food packaging products are held to a higher standard than other packaging options. There are a lot of details that you need to be aware of if you plan on selling packaged food products.
First Things First
Before we get down to all things that you will have to consider about food packaging, you need to understand the food packaging requirements. There general requirements that all package food is expected to meet and then there are mandatory regulatory requirements that food product packaging must meet if you want to sell your products.
Packaging costs for food can be a little higher than for other products because of the regulatory requirements. Many countries have very strict guidelines as to what they require to allow packaged foods into their country. Other countries have very loose guidelines as to what they will allow in.
It is important that you fully understand what is required both in your country and in countries you plan to do business with when it comes to food product packaging.
What Must Exist for a Food Item to Be Considered Packaged?
There are several things that all food packaging should include. Learning how to package a food product is vital to the success of your business.
Product packaging for food has a few goals including:
- Protecting your food product
- Keeping your food product fresh
- Telling consumers what is inside the packaging
- Developing a brad personality
- Relaying corporate culture
For food packaging to be acceptable under most regulatory requirements it must be able to protect the product. For example, if you sell crackers, you must use packaging that will ensure that your customers do not wind up with a bunch of crumbs instead of crackers.
There are elements that every form of good food product packaging should contain. For example, the crackers should have an inner sleeve or tray and an outer box of bag. This double layering of food packaging can insulate the crackers against breakage.
The food product packaging must be sealed to help reduce the risk of tampering with the product. This is a rule in just about every country, even in the countries that do not have strict guidance in place.
Keeping Products Fresh
Many countries require that you used a “best if used by” stamp on your packaging. One of the primary requirements of food packaging is to keep the contents fresh for longer. Some packaging materials are better than others at this.
Food product packaging companies are the best resource for information about which packaging options are best for food preservation. They can deliver a wide range of packaging ideas for food that can help to keep your products fresh for longer.
Defining Your Brand
Before you ever make any decisions about packaging materials for food, or where to buy food packaging, you must decide what is your brand all about. There are plenty of food packaging ideas out there, but they will not all align with your brand.
There are unique food packaging ideas that can really enhance your brand presentation and that can represent your brand well, but you do need to know exactly what you are trying to convey about your brand with its packaging.
For example, let’s say your brand is highly focused on the environment and fair sourcing, cheap food packaging made of Styrofoam would not deliver that message about your brand. As a matter of fact, it may make your brand look a bit hypocritical.
If you know what your brand is all about than you can move forward with finding packaging materials for food that meet your brand needs. The types of food packaging are vital to presenting your product and elevating your brand.
Your Next Decision
Once you have decided what message you want to convey about your brand with your packaging, your next decision is to decide which style packaging you want for your food products. There are a wide range of types of food packaging.
The type of packaging you choose largely depends on the type of food product that you are selling for example, there are dry food packaging companies that specialize in the packaging process, that could be a great option for you if you do foods like cereals.
Of course, if you sell frozen foods, then you are best to consider frozen food packaging designs. Ultimately, your best next step is to start reviewing packaging that is made specifically for your types of food product whether it is perishable food packaging, frozen food packaging, or dry food packaging.
In other words, your packaging should be designed for your specific needs.
Tips for Picking the Right Food Product Packaging
We already discussed how important it is to know the regulations that affect your type of food product when it comes to packaging, how important it is to know your brand, and choosing packaging that is specific to your product, but that is not all.
There are other things that you need to consider about food product packaging to ensure that you get the best packaging for your product including:
- Meeting your customers expectations
- Make sure you check off the list of practicalities
- How creative do you want to get with your packaging?
You must know your customers and understand what they expect from your business. For example, most people ordering online want easy no fuss packaging. The demographic that does most of their shopping online likes convenience. They do not want to spend precious time with overly wrapped goods.
Another thing to consider when you are choosing packaging is what will get your customers excited about what is contained inside? Do you want packaging with a viewing window? Do you want packaging that looks like it is homemade like your product inside?
These are all considerations that you should be thinking about. Packaging is just as important as what is inside to consumers. Studies show that packaging can sell a product.
The Practical Parts of Packaging
Food product packaging has a tall order of things that it must do for your product.
Some of the practice things to consider are:
- Preservation qualities
The ideal food product packaging can do it all. Your packaging must be good looking, highly durable to protect, highly functional to make it easy for users to manage, able to preserve your product, and of course, cost effective.
Budget is always a part of every decision that you make, however, value should be the motivator. Cheap packaging does not necessarily mean it is less of a value, it just means you were lucky enough to find the right food packaging company.
Value when it comes to food product packaging means you can tick all the packaging requirements that you have off your list and get the packaging at a fair price. It is important that you shop around and compare your options.
How Creative Do You Want Your Packaging to Be?
There are a couple of trends in food product packaging that you may want to also keep in mind. The “less is more” trend is huge right now, and the “unique to my product” trend is big right now. Both trends will likely shape the way that food product packaging moves forward.
The less is more trend is absolutely going to grow and stay around for a long time, maybe forever. What is the less is more trend in food product packaging? Less packaging can give you more. More of what?
- More savings on your packaging costs
- More respect from the consumers that are concerned about the environment (shouldn’t we all be worried about the environment?)
- More opportunities to cut back on waste
Being able to scale down your packaging really depends on the quality and design of the packaging. For example, it can be difficult to scale back on packaging when you skip the step of having packaging designed specifically for your product.
Most “off the shelf” packaging options do not put a lot of thought into the amount of packaging that it takes or what materials the packaging is made from. Less is more also applies to the type of materials that you use in your packaging. For example, recycled cardboard is very in vogue right now because it not only includes recycled content, but it is also 100% recyclable for the end user.
Consumers want packaging options that do not make them feel guilty. The other trend is bespoke packaging, that is packaging that is designed specifically for your product. How creative do you want to get with your packaging?
Contact a trusted source for your packaging needs and come up with something amazing together.